The pandemic has sent internet usage through the roof. Meaning; your readers are only a few clicks away from your reach. Targeting them is now easier than ever, but it would either cost money, or time. If you’re time rich and cash poor, here’s a rather a sneaky strategy to promote your blog.
Where are your readers at? Chances are, they’re already reading your competitors’ blog. You just need to pop in and say, “Hello, check out my blog post too.” But first things first, the goal is not to compete but to bring in more value. If your blog post doesn’t compound or add value to the rival post, it will only spam or repel your readers.
Here’s an example. If your competitor is talking about “5 Delicious Vegan Desserts to Try at Home,” your post can instead talk about “7 Delicious Vegan Desserts That Take Only 10 Minutes to Make.” Notice how you are targeting a similar, yet a more niche audience. Both are for vegans, but yours caters to a more time-conscious audience.
Now you’re ready to leave a comment on your competitor’s post. Remember, your readers are savvy, and nobody enjoys feeling spammed. So, start off with a friendly shoutout to the post, before leaving a link to your highly relevant post. You may even end up tempting your rival to check it out.
You can also take a step further and reach out to people sharing your competitor’s post. Buzzsumo is a useful tool to simplify this process. Use it to identify the most popular content in your niche, and the people sharing them. Then shoot out a message telling how your recipes can help them even on a crazy busy day!
Don your marketing hat, but don’t leave your integrity behind.