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3 Marketing Strategies to Increase Book Sales

If you’re an author looking to increase book sales, you’re in the right place. Marketing your book can be a daunting task, but we’re here to help.

Check out these three marketing strategies that can help you boost those numbers:

1. Give Your Book Away For Free.

Consider giving away your book for free. Yes, you read that correctly – give your book away for free.

This may seem counterintuitive, but hear us out. By giving away your book for free, you’re increasing the chances that people will read it and recommend it to others. And the more people who are reading and talking about your book, the more likely you are to see an increase in sales down the line.

So how do you go about giving your book away for free? There are a few different ways. You can run a promotion on Amazon, for example, or give away digital copies on your website or blog. You can also contact book bloggers and ask if they’d be interested in reviewing your book – many of them are happy to do so in exchange for a free copy.

2. Run A Contest

People love winning prizes, so running a contest is a great way to get people interested in your book. There are a few different ways you can run a contest – you can give away signed copies of your book, for example, or offer a prize for the best book review. You can also team up with other authors to run a contest – this is a great way to reach new audiences.

The important thing is to make sure the contest is easy to enter and that you promote it widely. The more people who know about it, the better your chances of increasing book sales.

3. Get Creative With Your Pricing

Another way to increase book sales is to get creative with your pricing. If you’re selling your book on Amazon, you can run promotions and offer discounts. You can also offer bundles – for example, you could sell a bundle of all three books in your series for a discounted price.

Or, if you’re selling digital copies of your book, you could offer a pay-what-you-want pricing model. This is where people can pay whatever they want for your book – even if it’s just $0.99. By doing this, you’re making it easy for people to buy your book, which could lead to an increase in sales.

Get creative and experiment until you find what works best for you and your book.

Do you have any creative marketing strategies to add? Share them in the comments below!

Shafeeka Hafeez

Shafeeka Hafeez grew up escaping into a world of books where she discovered a love for writing and a fascination with trees. When she’s not taking up a new marketing skill, or typing out a blog post, you can find her Googling the best therapy for abandoned cats.

July 5, 2022

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