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How to Promote Your Book with Kindle Countdown Deals

Kindle Countdown Deals are the holy grail of promotion tools for authors. It’s free, and it works! What more could we ask for?

The prime eligibility criteria to coax out the best benefits of this program are:

  • Your book must be enrolled in KDP Select for at least 30 days before the countdown.
  • Your book must be priced between $2.99 and $24.99 prior to the promotion.
  • Your book must be available in the UK or US Amazon store.

For further eligibility requirements, visit this page.

If you’re eligible and haven’t tried it yet, don’t wait a minute longer!

It may look too good to be true, but Amazon even pays authors a 70% royalty on sales.

The program works because it leverages on FOMO, and the sense of urgency created by the countdown timer. Amazon drops the price of your book for a limited period (seven days at most) and lets the customer watch as the clock ticks by.

Urgency is a powerful motivator. It tempts the customer to give in and buy. Your sales spike in the process.

Setting up a Kindle Countdown Deal is straightforward.

KDP Account > Bookshelf Tab > Promote and Advertise > Create a new Kindle Countdown Deal > Select Store, Days and Price Points > Add Promotion

Tada! You’re all set and ready to roll!

Since it’s free, you have nothing to lose. There’s no reason not to take advantage of this.

Pro tip:

Once your book’s on sale, spread the word! Use all your email lists and social media promotion tools. Let people know the best time to get your book is NOW.

February 13, 2021

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