How do you keep up with the rapidly evolving world of marketing? Simple: By relying on its grounding principles.
In the grand scheme of things, however, marketing has barely changed. With every new channel or medium, we continue to return to the techniques that are as old as time itself.
Whether you are a writer, creator, marketer or entrepreneur who works with people, we have shortlisted 4 of the best marketing books of all time that could help change the course of your career.
1. Influence: Science and Practice by Robert Cialdini
What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance?
Learn the art of persuasion and the psychology of influence in this timelessly relevant book by Robert Cialdini. Based on controlled, psychological research, Cialdini shares principles and techniques that have been encountered in the real world.
Recommended for copywriters, marketers and just about anyone trying to sell a product.
Get it here.
2. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
What does it take an idea to gain traction as opposed being cast aside?
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain the blueprint of stickiness. Backed by great stories and principles, the authors dissect everything from urban legends to ad campaigns to explain what makes a message resonate in the audience’s mind.
This is a bestseller and an instant classic for good reason. It’s a fun, informative read recommended for anyone who works with people.
Buy it from Amazon.
3. Breakthrough Advertising by Eugene M. Schwartz
First published in 1966, Breakthrough Advertising is a copywriting classic by Eugene M. Schwartz; one of the best copywriters who ever lived. Though dated, the framework and examples presented are still relevant even in the digital age.
Vital for copywriters, marketers and just about anyone in business. This is a book you will come back to time and again.
Worth the splurge from Amazon.
4. Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday
Ryan Holiday is a marketing genius. In his book Perennial Seller, he uses his expertise to lay out a framework to creating work that lasts. It’s a call for the aspiring creative in you to stay motivated and work hard to find that perennial seller from within.
Backed with examples from a wide array of markets and products, this book is full of practical and actionable advice for creating work that stands the test of time.
Recommended for authors, entrepreneurs, or creators of any kind.
Get it here.
Shafeeka Hafeez grew up escaping into a world of books where she discovered a love for writing and a fascination with trees. When she’s not taking up a new marketing skill, or typing out a blog post, you can find her Googling the best therapy for abandoned cats.
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